Damn Jialat Roomies...
Forsman & Bodenfors
Industry Live Project Brief
LASALLE College of the Arts, Singapore
Forsman & Bodenfors
Industry Live Project Brief
LASALLE College of the Arts, Singapore
What’s Up?:
Turn a Netflix Show into Singapore’s #1 Must-Watch? Can.
Inspired by the Netflix docuseries Worst Roommate Ever, we sparked curiosity the local way — through satirical rental listings. Each listing was crafted around the real-life personas from the show, subtly (or not-so-subtly) hinting at their crimes.
The twist? These listings were designed to look just believable enough — until you realise something’s off. Posted in everyday listing spaces, they caught people off guard. Annoying? Yes. Unmissable? Also yes.
The result? Singaporeans couldn't help but say, "Jia lat leh!"... then hit play.
Turn a Netflix Show into Singapore’s #1 Must-Watch? Can.
Inspired by the Netflix docuseries Worst Roommate Ever, we sparked curiosity the local way — through satirical rental listings. Each listing was crafted around the real-life personas from the show, subtly (or not-so-subtly) hinting at their crimes.
The twist? These listings were designed to look just believable enough — until you realise something’s off. Posted in everyday listing spaces, they caught people off guard. Annoying? Yes. Unmissable? Also yes.
The result? Singaporeans couldn't help but say, "Jia lat leh!"... then hit play.
The Idea
In Singapore’s hyper-competitive rental market, standing out takes more than just a poster — it takes blatant buzz and curiosity. Inspired by the local phenomenon @PublicNoticeSG, where everyday Singaporeans post cheeky complaints and notices, we tapped into this familiar format to promote Worst Roommate Ever.
The Execution
We hijacked public and digital spaces with satirical rental listings — each based on the twisted characters from the docuseries. These "notices" were placed where you'd expect to find real room ads: HDB lift lobbies, online forums, even news outlets.
And to really drive the point home? We took it to the most personal of spaces — urinals. Because what’s more unsettling than finding out your next housemate might just be a criminal... while you’re mid-pee?
Damn jialat. It’s everywhere hor.
Re-Introducing Characters + Storyline as Public Notices
As the saying goes, curiosity kills the cat. But in this sunny island, it’s Singaporeans that kills off curiosity. Its the way we thrive and live within the local Singaporean community!
Characters and incidents from the show will be portrayed in forms of public notices designed informally. The goal here is to make these printed sheets of paper seemingly unnoticeable amongst the other notices. You’d only get the gist of the notice after reading it! The way we see it - Annoyance to garner attention. We believe that in no time the show will go buzzing across town ;)