In response to the RSA - LEGO brief: How to make playtime accessible and efficient for working parents? We developed an idea that promotes self-learning for children aged 4-7. We believe, that ‘child-led play’ will enable working/busy parents to cope with the chaos of early-childhood parenting today!

‘IMAGINE’ is a play kit that features all-white LEGO bricks, a playbook & art supplies, aiming to bridge children & parents in curbing the overdependence on digital play through the art of self-initiated creativity, learning & wonder.