OCBC Premier Banking KV Refresh

GOVT Singapore Pte Ltd
Oversea-Chinese Banking Corporation (OCBC)
Singapore

What’s Up?

For the creative refresh of OCBC Premier Banking, I worked on developing a new visual concept inspired by the OCBC Premier logo. The idea centred around a square portal, symbolising seamless access to regional banking experiences across ASEAN.



To bring the concept to life, my team and I explored MidJourney AI as part of our image-making process, creating refined visuals that featured iconic landmarks from across the region. These images became the foundation of a flexible visual system that was adapted across multiple campaign touchpoints.

While the campaign was later reworked following a regional decision to move away from AI-generated imagery, the project was an important opportunity to explore how emerging tools could support the creative process. More importantly, it reinforced that technology is only one part of the equation. Strong ideas, thoughtful art direction, and a clear visual narrative remain at the heart of every campaign.