OCBC Cardless Cash Withdrawal
The GOVT Pte Ltd
OCBC Bank
OCBC Bank
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As mobile banking became second nature, we wanted to show that withdrawing cash could be just as seamless. To promote OCBC's Digital QR Cash Withdrawal, we developed a bold, eye-catching key visual that highlighted the convenience of accessing cash without a physical card.
The concept centred around a simple idea: if we already use our phones for almost every banking transaction, why not for cash withdrawals too? By merging the silhouette of a smartphone with a credit card into a single visual, we created a memorable metaphor that communicated the service at a glance while reinforcing OCBC's digital-first banking experience.
As mobile banking became second nature, we wanted to show that withdrawing cash could be just as seamless. To promote OCBC's Digital QR Cash Withdrawal, we developed a bold, eye-catching key visual that highlighted the convenience of accessing cash without a physical card.
The concept centred around a simple idea: if we already use our phones for almost every banking transaction, why not for cash withdrawals too? By merging the silhouette of a smartphone with a credit card into a single visual, we created a memorable metaphor that communicated the service at a glance while reinforcing OCBC's digital-first banking experience.