SGFPC 2019
Singapore Global Firefighter
& Paramedics Challenge 2019
Inspired by the theme of Action Figurine Packaging, my team and I adapted the concept across a series of print collaterals. The main event poster was designed to resemble a toy packaging layout — hero-ing firefighters and paramedics as larger-than-life figures, ready for action.
As the creative lead, I oversaw the design and execution of all campaign materials, including original illustrations, studio photography, bus and MRT ads, posters, and large-scale event banners. The result was a cohesive and visually striking campaign that celebrated our everyday heroes with a bold, collectible-inspired twist.