SK-II Maison Kitsune
January/February Campaign

Key Visual Design, Art Direction 

Publicis Première Singapore
SK-II Global
Procter & Gamble

Afiq’s first campaign on his return to the agency. He worked on the key visual designs and retail display curation for this next edition of the SK-IIMaison Kitsune collaboration.

He also oversaw the post production of print and design collaterals meant for retail release across the globe!

Qi Xi Valentine’s Day (China)

Socials, Film, Art Direction

Publicis Première Singapore
SK-II Global
Procter & Gamble

Creative Team:
Afiq Shubi Din
Grace Kim

Post production:
Prodigious Worldwide

*Storyboarding + Creative Strategy

The Concept:
To introduce the seasonal gifting box with a dynamic scene of the two magpies.

The Challenge:
Featuring the Facial Treatment Essence, within the time limit.

Working on this Qi Xi gifting promotional film enabled Afiq to take charge and resposibility for the whole creative process - from storyboarding to post production. With the guidance of his senior art director, Afiq was able to direct this little addition to the esteemed brand’s promotional activities. Targeted at the young adult market in China, the promotional film is distributed on Weibo.

*Out of all the other projects Afiq was involved in @ SK-II, this particular one pushed him to keep improving as a creative. What’s next?