SK-II Maison Kitsune
January/February Campaign

Key Visual Design, Art Direction 

Publicis Première Singapore
SK-II Global
Procter & Gamble
2024

SK-II x Maison Kitsuné — Global Retail Campaign

This marked Afiq’s first campaign upon returning to the agency. He took charge of the key visual designs and curated the retail display experience for the latest edition of the SK-II x Maison Kitsuné collaboration.

Beyond the design phase, Afiq also oversaw the post-production of print and design collaterals, ensuring they were ready for retail rollout across global markets.